Agenda item

Report of the Director of Communications.

Members considered a report of the Director of Communications on a debrief of the research project developing key messaging for London.

The Sub Committee were reminded that Policy and Resources Committee had previously committed £50,000 to support this project carried out alongside the Greater London Authority (GLA) and London & Partners. The Director of Communications told Members that this paper is a result of over 4,000 interviews and there were some interesting findings, which can be read in detail in the report.

Members were generally positive on the report and enquired into what the GLA and London & Partners conclusions were and if the City Corporation was consistent in its interpretations. The Director of Communications updated Members that the two bodies had been enthusiastic and the next step for the City Corporation was to crystallise and make the messaging and language succinct.

RESOLVED, that:

·         The Policy and Resources Committee are recommended to approve that the City Corporation uses the strongest messages found by the research in all our communications.