Agenda item

The Town Clerk to be heard.

The Director of Communications was heard regarding a recent proposal by the City of London School to refresh its branding. The following comments were made.

·         Any change of brand would undermine the links between the school and the City of London Corporation, and ran contrary to the City’s Education Strategy.

·         A number of organisations affiliated with the City used different branding – for example, the Barbican Centre and the Guildhall School of Music and Drama.

·         Notwithstanding that point, there was a clear affiliation between the independent schools and the City of London Corporation, and therefore the matter of branding deserved further consideration.

Anne Fairweather arrived at this point of the meeting.

The Town Clerk noted that a report on branding in City Schools would be submitted to the Policy and Resources Committee at a future meeting. The report would also be submitted to other relevant committees, including the Education Board. In the meantime, the City of London School would be asked to defer its decision to adopt a refreshed brand.

Sir Michael Snyder left at this point of the meeting.