Agenda item

Joint report of the Director of Innovation & Growth and the Director of Communications.

The Committee considered a joint report of the Director of Innovation and Growth and the Head of Relationships (Mansion House) in respect of the proposal for a Recovery Promotional Campaign.

It was clarified that, whilst the £250k sum approved at the previous meeting would be met from the Covid Contingency Fund, the additional £300k proposed in this report would be met from the Policy Initiatives Fund.

RESOLVED: That:-

1. The City of London recovery promotional campaign core purpose and

    success metrics be approved.

2. The revised phase 1 budget of £550k be approved, £200k to be met from the COIVD Contingency Fund and £350k from the Policy Initiatives Fund, in order to launch the recovery campaign by Spring/Summer 2021.