Report of the Director of Community and Children’s Services.
The Board considered a report of the Director of Community and Children’s Services updating Members on the progress of the Connecting Communities programme and requesting the Board’s authorisation for the City Corporation’s media team to support the programme.
Due to time constraints, it was agreed that an accompanying video would be circulated to Members following the conclusion of the meeting.
Members were informed of the challenge the City Corporation element of Connecting Communities faced in reaching potential participants due to the limited number of unemployed residents within the City of London.
It was noted that the media team currently provides the programme with a Twitter feed, a corporate page on the City Corporation website and that it is featured on the ‘Getting help with the cost of living’ webpage.
Members were informed that the media team were content to:
a) Promote Connecting Communities through its local media, including City Matters;
b) Issue a news release.
It was noted that the programme runs across 12 London boroughs and is a Central London Forward Project. As such, any wider promotion of the scheme would have to be agreed at the Education Board and Policy & Resources.
The Education Board agreed that the current media plan as previously established remains unchanged, but was content to agree that the media team promote Connecting Communities through its local media channels.
RESOLVED, that –
· The report be noted;
· Members agreed to authorise the City of London’s media team to support the programme within the City of London.