Agenda item

Report of Director of Open Spaces.

The Open Spaces Departmental Business Manager introduced a report of the Director of Open Spaces on Open Spaces identity. She noted that the report outlined the outcome of the Members Working Group that had met over the summer. She emphasised that the work sought to strengthen the overall brand of City of London Open Spaces and that design work had been carried out by external consultants. Furthermore she added that the process had seen significant amount of consultation carried out, particularly with staff across the Open Spaces Department, and that colleagues in the Public Relations Officer had provided excellent advice. She concluded her introduction by noting that some of the designs needed some minor refinement and that the finalised designs would be rolled out gradually to avoid significant additional costs.

In response to some observations from a member, the Business Manager confirmed that charity numbers would not be listed on vehicles and staff uniforms, and that clarification would be sought over the use of the coloured box on the bottom left of the publication cover sheets. Furthermore she would revisit the description of Hampstead Heath as a ‘park’ in the literature.

A member commented that the coloured boxes on cover sheets should correlate in colour with the header colour – for example the example of Ashtead Common in the report appeared disjointed.

The Director of Open Spaces placed on record her thanks to the Member Working Group.

RESOLVED:

·         That the Committee note the work of the Member Working Group

·         That the Committee approve the new visual identity for City of London Open Spaces.