Agenda item

Oral report by the Head of Marketing & Communications.

The Head of Marketing & Communications provided on oral update on the visual identity rollout. During the course of the presentation the following points were made:-

·          The proposed brand, brand values and visual identity was launched to staff on 2 July 2014 along with sessions with Pentagram taking place for the marketing team.

·          Each department had been interviewed and over 150 items had been identified as needing to be replaced.

·          The Guildhall School website had been refreshed and would go live in due course. On average the website received between 50k to 70k hits per month. In addition the website had been tailored to align with smart phone devices.

·          A trademark application had now been filed and various School brochures were in the process of being redesigned.

·          Options for re-formatting the School’s website address were being explored.

Governors congratulated officers on the impressive progress made to date.

RESOLVED – That the update be noted.