Agenda item

Report of the Director of Economic Development and Director of Communications.

Members considered a report of the Director of Economic Development and the Director of Communications regarding the City’s Business Communications Plan, and the following points were made.  

·         Members should be provided with means – such as a telephone number – to access information on items such as key messages at short notice.

·         In response to a comment from a Member that key messages should be tailored to specific audiences, the Chairman noted that the City Corporation was seeking to influence audiences in broad  terms and therefore the current messages appeared fit for purpose.

·         In response to a comment from a Member, the Director of Communications noted that measuring impact of communications was a challenge, but that work would be undertaken to develop some simple tools to do so.