Agenda item

Joint report of the Director of Communications and Director of Economic Development.

The Sub Committee considered a report of the Director of Communications and Director of Economic Development concerning the key messages from the Business of Trust factsheet.

Members strongly felt that 24 key messages were too many. It was agreed the messaging needed to be sharper and should be restricted to 5 or 6 key messages along with a clear description of what the City Corporation is doing to achieve them.

Members agreed that the positioning of the messaging would benefit from some further consideration and recommended ensuring the messaging was proactive in terms of highlighting the work the City Corporation undertook. A Member added that the facts need to be more focussed to communicate progress and suggested testing some messages externally.

RESOLVED, that

·         The factsheet be amended based on recommendations from the Sub Committee in consultation with by the Chairman and Deputy Chairman.

·         A further report on Business of Trust Key Messaging be referred to a future meeting.