Report of the Director of Communications.
The Sub-Committee received a report of the Director of Communications updating Members on the progress of the City Corporation website project.
A Member enquired into the effectiveness of analytics on the new website, and officers remarked that these would be hard-baked into the requirements stage of the project.
Additionally, a Member asked whether the ambition of the website was to enable the City Corporation’s customers to request services (e.g. waste collection) as well as just being an information piece. The response outlined that this would be dealt with as part of the review of Customer Relationship Management (CRM) rather than this website project.
Members also discussed the procurement panel and suggested that the Chairman of the IT Sub Committee take part in this panel to feed in Members’ views.
One Member alerted the Director of Communications to the Museum of London’s attempt to ensure that images on their advertising indicated the diverse range of stakeholders it reached. The Director of Communications agreed that the images on the City Corporation website would include a diverse range of people, to represent the City Corporation’s stakeholders.
· The report be noted.