Agenda item

TMP to be heard.

The Chair advised the Committee that TMP were the advertising consultancy used for the City’s recruitment advertising requirements.  They had been tasked with setting out proposals on how the City of London Corporation could be better perceived by those the Corporation was looking to employ and therefore building on and improving our talent attraction. The Chair introduced Liz King, Laurent Graudens and Dan Turner.

The TMP Representatives explained they had been asked to develop an employer brand to support recruitment across the organisation,  the outcome of which was to come up with an Attracting Talent Strategy with the following key requirements:

•       Identify and reduce barriers into the workforce

•       Support workforce planning

•       Strengthen employer brand

•       Address key issues

–      Increase number of senior females

–      Increase BAME representation

–      Progress social mobility internally and externally

–      Attract millennials – Gen Y and now Gen Z

–      Use of social media to attract talent

The Representatives explained they had conducted research, which included focus groups, and taken views from both internal and external parties. It was explained that those who worked at the Corporation were proud of its traditions, charity work, contributions to different economies and the Corporation’s ability to get work done. However, there were a range of negative perceptions from those outside of the organisation which would need to be dispelled in order for the Corporation to become an employer of choice and attract talent and increase diversity.

The Representatives advised that they would propose to create a campaign called The City Of… which the Corporation could then tailor and adapt, and visually the theme of reflections would be used with both photographs and films to convey the diversity of work carried out and sense of belonging.

In response to Members’ questions, the Director of Human Resources advised that the detailed creative work had not yet been carried out as officers wanted to seek Members’ feedback on the concept presented before carrying out any additional work to launch the brand itself. The Director of Communications added that officers within Human Resources were keeping his team informed, and the corporate messaging element would be considered at a later stage once work was carried out on areas such as the website.

The Chair thanked TMP for their work and the innovative concepts used in presenting a unique organisation.