Agenda item

Communications Strategy 2012-2015

The Communications Strategy sets out the City of London Corporation’s plan of action over the short to medium-term for communicating our activities and managing our reputation. It is comprised of three core stands, supporting and promoting the City as a world leader in international finance and business services, promoting the City Corporation as a provider of modern, efficient and high quality local and policing services and promoting our role as a provider of valued services to London and to the nation as a whole.

The Communications Strategy, a copy of which has been circulated separately, identifies two key priorities for 2012/13, namely:-  

• Supporting London’s communities i.e. all the work we do to support educational and cultural opportunities and economic development, thereby helping to provide jobs and growth and improve the quality of life throughout London; and
• Helping to look after London’s heritage and green spaces i.e. all the work we do to look after London and the nation’s heritage and to provide green spaces across the capital and beyond.

Each City Corporation department, in drawing up their business plan, is required to take the Strategy into account when dealing with the communications aspects of their own work to ensure a consistent and co-ordinated approach.

We recommend that approval be given to the Communications Strategy for 2012-2015.

Read.

In response to Members’ comments the Chairman commented that it was difficult to reflect every Members’ particular interest but he encouraged Members to submit their views to the Public Relations Sub Committee as the document would continue to evolve to reflect the work of the organisation.

Resolved – that the report be agreed to.