Joanna Tufuo Abeyie MBE

Dr. Joanna Abeyie MBE CC is a multi-award-winning entrepreneur and thought leader with expertise in People and Culture, EDIA, Strategy and Organisational Design and governance, with an impressive speaking engagement portfolio and a proven track record in delivering expertise in People, Culture and Data across private, public and charity sectors.

She is the MD of Multi-award-winning People, Data and Culture Consultancy Blue Moon & Partners, a Non-Executive Board Member, Trustee, Author, Secretary of the APPG for Creative Diversity, Commissioner for the Westminster Commission for Miscarriages of Justice, Amnesty International Campaigner, Magistrate, Elected Member in the City of London, and currently a Grays Inn GDL David Karmel Scholar, where she is also on their City Links board.

Joanna has worked for over 20 years in EDIA, People, Culture, Data and Strategy, working across various industries internationally, including financial and professional services, the Legal sector, creative, Tech, charity, and the public sector, including policing, higher education, and the Civil Service. This has included placing over 4000 executive, senior and early careers talent into roles across multiple industries using her award-winning inclusive, and unique recruitment processes, setting the agenda on ‘effective practices’ and ‘What Works’ in embedding equity, diversity, inclusion and accessibility into people processes, company culture and industry-wide efforts in her role Co-sec, for Diversity APPG’, in two reports The Creative Majority, and Making the Creative Majority.

Joanna has also produced, written, and implemented the people and culture strategies for several financial services firms including annual inclusion audits, education and the launch of several talent incubators, the BBC, The City of London Police and the national governance, scrutiny and performance plan and London, Race Action Plan for the Met, and commissioned and led the Lenny Henry Centre’s independent review into the BBC’s financial commitment to EDIA, lead the first industry-wide Accessibility frame work across the broadcasting and streaming industry.

She is also chair of New Scotland Yard’s Counter-Terrorism Advisory Team.

She authored two books, Pearson Professional, Inclusion Needs You, and How to Mitigate the Invisible Business Risk, and a Times Newspaper, Raconteur columnist on EDIA. She has delivered EDIA training to over 500 organisations and is part of the legal firm Weil Gotshal and Manges LLP working group to make Social Class a protected characteristic, which the Labour Government are now advocating for; Her commitment to social justice is evident through her advocacy as UN Woman Everyday Ally and is reflected in her TEDx Talk on Social Mobility.